Wendy Evans brings extensive expertise in international business expansion and public-private partnerships to her role on the CESO Board of Directors. Her career, which spans more than 25 years, includes senior leadership and advisory positions within some of North America’s most prominent retail companies.
Ms. Evans has worked at all levels of the supply chain, including managing an import business and dealing with the various aspects of international trade. She spearheaded ground-breaking research in cross-border retailing between Canada, the United States, Mexico and Europe, and is well-known as the author of Border Crossings, a book about international retailing.
Ms. Evans is also passionate about business development in Canada’s Aboriginal communities. An active board member of the North West Company, she is currently learning the Cree language to assist her in furthering her relationships with Canada’s Aboriginal communities, particularly in the North, where she is committed to growing CESO’s programs.
In 1986, Ms. Evans formed Evans and Company Consultants, which provides marketing, financial and management services to a broad range of clients. The firm specializes in international retailing, market entry strategies, strategic planning and “green retailing.” She has taught retail marketing and is an Adjunct Professor in the Ted Rogers School of Business at Ryerson University.
Ms. Evans has chaired and been a director of several industry initiatives, including the Retail Learning Initiative and the Ontario Retail Sector Strategy. She is a Director on the board of the North West Company, is a Member of the Dean’s Advisory Council for the Ted Rogers School of Business, is on the board of the Living City Foundation, and has served on a number of other corporate and not-for-profit boards including Sun Life Financial Trust, The Canadian Cancer Society and The Toronto Symphony Volunteer Committee, and as President and Chair of the Granite Club.